Kuba TymulaDec 9, 20172 minCulture at Harris PartnersYesterday I was interviewing someone for a job at Harris Partners (side note – what a great candidate!). I strongly believe that the cult...
Kuba TymulaSep 17, 20176 minReal-Time Retail: imperative for the threatened brick-and-mortar worldThe ability to collect, synthesize and act on data has made Real-Time Retail a possibility, but it is the competitive threat from eCommer...
Kuba TymulaJun 14, 20174 minWriting it down - the most important element of becoming an insight-driven organisationDigital has changed the game for many businesses. The most drastic examples are the ones that are no longer with us, or are shadows of th...
Kuba TymulaJun 14, 20173 minThe single number you should track to be a successful marketer`I frequently meet with CMOs that truly and passionately believe that their organisations are already performing at the peak of their capa...
Kuba TymulaApr 5, 20165 min10 red flags that your marketing has badly fallen behindDigital transformation has swept across the globe like a tsunami. Whole industries have transformed at a pace never seen before. The impa...
Kuba TymulaMar 24, 20163 minOmni-channel: you're probably screwing it upA big part of digital transformations is creating omni-channel customer experiences. One of the confusions we often face when presenting ...
Kuba TymulaMar 16, 20162 minMarketing & Sales organizations in the age of digital transformation: combined, or separate?Someone from the hospitality industry recently asked us about the organizational structure of the marketing, sales and revenue management...
Kuba TymulaMar 8, 20164 minRestaurant groups must use their data better to deliver better customer experienceThe ability to collect, synthesize and act on customer-level data is transforming customer experience across all service industries. We s...
Kuba TymulaDec 16, 20155 minCase study: 7-Eleven digital transformationThis is a guest post by Mark Abay, Content Director at Ashton Media. The article covers the case study of a digital transformation suppor...
Kuba TymulaNov 11, 20154 minWhy marketers must transform their teams, not just their technologyMuch attention has focused over recent years on how new technology and data tools fundamentally change the way brands communicate with th...
Kuba TymulaOct 21, 20153 minBusiness should follow Turnbull digital tech leadThe Prime Minister is doing what many Australian companies have failed to do, putting digital transformation at the strategic core of gov...
Kuba TymulaSep 25, 20155 minThe challenge of owning momentsThe challenge of owning moments Google has recently shifted the focus of their thinking around advertising by adding “micro-moments” to t...
Kuba TymulaSep 11, 20153 minMyer’s digital play: will it defy the skeptics?The original of this article appeared in Business Spectator When Richard Umbers unveiled his $600 million strategy to turn Myer around in...
Kuba TymulaSep 9, 20154 minDigital transformation deliveredIn the 1980’s, Qantas Airlines relied on one single channel to drive customer engagement – a vast network of sales agents providing fare ...
Kuba TymulaSep 2, 20154 minYour store and omni-channel customer engagementOnline sales have been dramatically increasing for a while: their compounded annual growth rate in the U.S. between 2010 and 2014 reached...
Kuba TymulaAug 1, 20153 minWhy is culture key in digital transformation?We normally use a pyramid to picture the elements required for digital transformation, and the organisation is the bottom layer of that p...
