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Culture at Harris Partners
Yesterday I was interviewing someone for a job at Harris Partners (side note – what a great candidate!). I strongly believe that the...
Real-Time Retail: imperative for the threatened brick-and-mortar world
The ability to collect, synthesize and act on data has made Real-Time Retail a possibility, but it is the competitive threat from...
Writing it down - the most important element of becoming an insight-driven organisation
Digital has changed the game for many businesses. The most drastic examples are the ones that are no longer with us, or are shadows of...
The single number you should track to be a successful marketer`
I frequently meet with CMOs that truly and passionately believe that their organisations are already performing at the peak of their...
10 red flags that your marketing has badly fallen behind
Digital transformation has swept across the globe like a tsunami. Whole industries have transformed at a pace never seen before. The...
Omni-channel: you're probably screwing it up
A big part of digital transformations is creating omni-channel customer experiences. One of the confusions we often face when presenting...
Marketing & Sales organizations in the age of digital transformation: combined, or separate?
Someone from the hospitality industry recently asked us about the organizational structure of the marketing, sales and revenue management...
Restaurant groups must use their data better to deliver better customer experience
The ability to collect, synthesize and act on customer-level data is transforming customer experience across all service industries. We...
Case study: 7-Eleven digital transformation
This is a guest post by Mark Abay, Content Director at Ashton Media. The article covers the case study of a digital transformation...
Why marketers must transform their teams, not just their technology
Much attention has focused over recent years on how new technology and data tools fundamentally change the way brands communicate with...
Business should follow Turnbull digital tech lead
The Prime Minister is doing what many Australian companies have failed to do, putting digital transformation at the strategic core of...
The challenge of owning moments
The challenge of owning moments Google has recently shifted the focus of their thinking around advertising by adding “micro-moments” to...
Myer’s digital play: will it defy the skeptics?
The original of this article appeared in Business Spectator When Richard Umbers unveiled his $600 million strategy to turn Myer around in...
Digital transformation delivered
In the 1980’s, Qantas Airlines relied on one single channel to drive customer engagement – a vast network of sales agents providing fare...
Your store and omni-channel customer engagement
Online sales have been dramatically increasing for a while: their compounded annual growth rate in the U.S. between 2010 and 2014 reached...
Why is culture key in digital transformation?
We normally use a pyramid to picture the elements required for digital transformation, and the organisation is the bottom layer of that...